M25 Grooming Paste

A matte finish, strong hold paste that adds texture, volume, and fullness without the shine. Designed for control that feels effortless, it gives your hair structure while keeping your style natural and refined.

But M25 is more than what is in the jar.

It represents the distance, the space between who you are and who you are becoming. Confidence is not created in the mirror; it is forged in the miles that test you.

Built for men who move with quiet purpose, M25 reflects discipline beneath the surface. Because a man’s style should tell a story, not start one.

And for the JayAllen man, that story begins long before anyone notices.

Be as good as you look.

JayAllen, anchored in legacy.